2015 trends

A summary of the 7 major movements and trends for 2015. Book a personalised session. 

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1. THE START ECONOMIES. The world is changing everyday, and so is the relationship between consumers and companies. The Start Economies describes a new relationship and a new way of understanding the consumer. Economies born in the digital world and place users at the centre; economies which aim to meet current needs that other companies do not appear to beT able to meet, or at least not as quickly. It is time for change, time for the consumer, time for the Start Economies. Learn more.

1. THE START ECONOMIES.

The world is changing everyday, and so is the relationship between consumers and companies. The Start Economies describes a new relationship and a new way of understanding the consumer. Economies born in the digital world and place users at the centre; economies which aim to meet current needs that other companies do not appear to beT able to meet, or at least not as quickly. It is time for change, time for the consumer, time for the Start Economies. Learn more.

2. LIVING ON DATA. Be it big, small o medium size, we live surrounded by data, we are living on data. The development of the use of technologies and the advances made in platforms for data collection and assimilation has set the standard in the marketing world. From personalised and hyper-contextual communication to more real campaigns with a touch of approachability. However, one should be careful as there is a fine line between “oh, how interesting!” and “it’s my life, it’s my data!” Learn more.

2. LIVING ON DATA.

Be it big, small o medium size, we live surrounded by data, we are living on data. The development of the use of technologies and the advances made in platforms for data collection and assimilation has set the standard in the marketing world. From personalised and hyper-contextual communication to more real campaigns with a touch of approachability. However, one should be careful as there is a fine line between “oh, how interesting!” and “it’s my life, it’s my data!” Learn more.

3. CONTEXT IS THE KING. Content is important, but context is even more so. If a brand wins the context battle today, it will ensure that its message is more relevant and, above all, better perceived. The social, time and personal context is becoming more important with regard to the formulation of marketing messages. Context can make our target audience change and enable our brand to be perceived as a high-value and approachable brand.. Learn more.

3. CONTEXT IS THE KING.

Content is important, but context is even more so. If a brand wins the context battle today, it will ensure that its message is more relevant and, above all, better perceived. The social, time and personal context is becoming more important with regard to the formulation of marketing messages. Context can make our target audience change and enable our brand to be perceived as a high-value and approachable brand.. Learn more.

4. NEW NARRATIVES. We are facing a new era in creativity. with new ways of speaking, conversing, and, above all, getting attention. New narratives describe new ways of talking and making people want to listen to brands. Music, interactive approaches, transmedia… Brands today have far more ways of getting consumers’ attention. Today the “how” matters; today it is not about the medium you use, but what you put in that medium. Learn more.

4. NEW NARRATIVES.

We are facing a new era in creativity. with new ways of speaking, conversing, and, above all, getting attention. New narratives describe new ways of talking and making people want to listen to brands. Music, interactive approaches, transmedia… Brands today have far more ways of getting consumers’ attention. Today the “how” matters; today it is not about the medium you use, but what you put in that medium. Learn more.

7. DISCOVERING A NEW FUTURE. We like the future. It is aspirational, dreamlike, and full of hope and emotion. The future, particularly among millennials, is becoming more and more powerful. We dream and place our hopes in the future and progress. Technology today is not just a technique but also a relevant message for brands. Robots, space, sensors, wearables, planets, chips… we may not understand technology but one thing is very clear: it’s getting closer everyday and we like it that way. Learn more.

7. DISCOVERING A NEW FUTURE.

We like the future. It is aspirational, dreamlike, and full of hope and emotion. The future, particularly among millennials, is becoming more and more powerful. We dream and place our hopes in the future and progress. Technology today is not just a technique but also a relevant message for brands. Robots, space, sensors, wearables, planets, chips… we may not understand technology but one thing is very clear: it’s getting closer everyday and we like it that way. Learn more.

5. SOCIAL ANIMALS. It doesn't matter where and when we are. Human beings will always need community. Are we more alone than we were a few years ago? We are social animals and need interaction more and more. Technologies and apps which bring us together, or enable us to connect with people, are more successful everyday. Brands are even beginning to be part of conversations –one-to-one- or generating them –join us-. We are aiming at new segments, with new ways of coming together based on our interests or habits. Learn more.

5. SOCIAL ANIMALS.

It doesn't matter where and when we are. Human beings will always need community. Are we more alone than we were a few years ago? We are social animals and need interaction more and more. Technologies and apps which bring us together, or enable us to connect with people, are more successful everyday. Brands are even beginning to be part of conversations –one-to-one- or generating them –join us-. We are aiming at new segments, with new ways of coming together based on our interests or habits. Learn more.

6. FIX AND TELL. Solutions are the new marketing. People don’t trust institutions, or governments, but they do trust brands as agents of change. Fix and tell describes a new form of marketing; marketing in which brands become relevant again. Social matters are the most shared topics on social networks, and this is therefore one of the most authentic ways for brands to form and generate conversations. Detect a problem, fix it, and tell it. Learn more.

6. FIX AND TELL.

Solutions are the new marketing. People don’t trust institutions, or governments, but they do trust brands as agents of change. Fix and tell describes a new form of marketing; marketing in which brands become relevant again. Social matters are the most shared topics on social networks, and this is therefore one of the most authentic ways for brands to form and generate conversations. Detect a problem, fix it, and tell it. Learn more.

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