We transform Cultural Trends into action.

From inspiration to reality.

 
 

Services

NOW/Trends

NOW Trends is a shot of inspiration for your brand and your team. The session lasts approximately 2.5 hours and will show you the latest consumer trends, and how consumers’ relationship with brands, technology and their daily lives are changing.

NOW/category TRENDS

A trend session focused on a category, market, offer or future plans. It is the best way to find out what the competition is doing and which new core areas can be developed in the category. 

NOW/WORKSHOPS

NOW Workshops are work sessions led by the Now team which aim to stimulate, generate ideas, clarify or refocus brand problems. The workshop sessions are prepared ad-hoc for each brand and challenge. The best way to energise your team. 

NOW/brandupdate

An evolution of the classic competitive review, Brand Update is a private, multi-dispositive digital platform in which you and your team will have access to the latest campaigns by the competition (with a brief strategic analysis of each one), the latest market news, analysis of international best cases, trend analysis and direct contact with a NOW consultant.

 

NOW/STRATEGY

NOW Strategy is dommo’s strategic consultancy and innovation service. We help brands whenever they need assistance, not just with their campaigns. This service will help you find the best questions, innovate by offering the same as always or by refocusing companies’ objectives and business. 

NOW/innovation loop

The most complete NOW product, it is the easiest and most practical way of injecting innovation in your company. Using an ad-hoc approach for each company, a NOW team will work on proposals, trend sessions, workshops and the implementation of innovation for a whole year.


 

Reviews

"NOW TRENDS is a fantastic session which more than achieves its goals; the attendees leave with a clear idea of new consumer trends and projects that work in the world and, above all else, the presentation changes the way we think and makes us once again question everything we do in our daily lives. It is a fantastic session and I would recommend it to everyone. Truly inspiring".

Cristina Burzako. Canal+ Marketing Director.

"NOW TRENDS is an exhaustive, in-depth trend analysis which covers the very latest issues and has a very interesting approach on how trends can influence brand communication and marketing strategies".

Jesús Alonso. Head of Innovation Nestlé.

"The session was really inspiring. It opens up a whole new world of consumer and business possibilities".

Berta Solé. Deutsche Bank Marketing Direction.

2015 trends

A summary of the 7 major movements and trends for 2015. Book a personalised session. 

Download the pdf.

1. THE START ECONOMIES. The world is changing everyday, and so is the relationship between consumers and companies. The Start Economies describes a new relationship and a new way of understanding the consumer. Economies born in the digital world and place users at the centre; economies which aim to meet current needs that other companies do not appear to beT able to meet, or at least not as quickly. It is time for change, time for the consumer, time for the Start Economies. Learn more.

1. THE START ECONOMIES.

The world is changing everyday, and so is the relationship between consumers and companies. The Start Economies describes a new relationship and a new way of understanding the consumer. Economies born in the digital world and place users at the centre; economies which aim to meet current needs that other companies do not appear to beT able to meet, or at least not as quickly. It is time for change, time for the consumer, time for the Start Economies. Learn more.

2. LIVING ON DATA. Be it big, small o medium size, we live surrounded by data, we are living on data. The development of the use of technologies and the advances made in platforms for data collection and assimilation has set the standard in the marketing world. From personalised and hyper-contextual communication to more real campaigns with a touch of approachability. However, one should be careful as there is a fine line between “oh, how interesting!” and “it’s my life, it’s my data!” Learn more.

2. LIVING ON DATA.

Be it big, small o medium size, we live surrounded by data, we are living on data. The development of the use of technologies and the advances made in platforms for data collection and assimilation has set the standard in the marketing world. From personalised and hyper-contextual communication to more real campaigns with a touch of approachability. However, one should be careful as there is a fine line between “oh, how interesting!” and “it’s my life, it’s my data!” Learn more.

3. CONTEXT IS THE KING. Content is important, but context is even more so. If a brand wins the context battle today, it will ensure that its message is more relevant and, above all, better perceived. The social, time and personal context is becoming more important with regard to the formulation of marketing messages. Context can make our target audience change and enable our brand to be perceived as a high-value and approachable brand.. Learn more.

3. CONTEXT IS THE KING.

Content is important, but context is even more so. If a brand wins the context battle today, it will ensure that its message is more relevant and, above all, better perceived. The social, time and personal context is becoming more important with regard to the formulation of marketing messages. Context can make our target audience change and enable our brand to be perceived as a high-value and approachable brand.. Learn more.

4. NEW NARRATIVES. We are facing a new era in creativity. with new ways of speaking, conversing, and, above all, getting attention. New narratives describe new ways of talking and making people want to listen to brands. Music, interactive approaches, transmedia… Brands today have far more ways of getting consumers’ attention. Today the “how” matters; today it is not about the medium you use, but what you put in that medium. Learn more.

4. NEW NARRATIVES.

We are facing a new era in creativity. with new ways of speaking, conversing, and, above all, getting attention. New narratives describe new ways of talking and making people want to listen to brands. Music, interactive approaches, transmedia… Brands today have far more ways of getting consumers’ attention. Today the “how” matters; today it is not about the medium you use, but what you put in that medium. Learn more.

7. DISCOVERING A NEW FUTURE. We like the future. It is aspirational, dreamlike, and full of hope and emotion. The future, particularly among millennials, is becoming more and more powerful. We dream and place our hopes in the future and progress. Technology today is not just a technique but also a relevant message for brands. Robots, space, sensors, wearables, planets, chips… we may not understand technology but one thing is very clear: it’s getting closer everyday and we like it that way. Learn more.

7. DISCOVERING A NEW FUTURE.

We like the future. It is aspirational, dreamlike, and full of hope and emotion. The future, particularly among millennials, is becoming more and more powerful. We dream and place our hopes in the future and progress. Technology today is not just a technique but also a relevant message for brands. Robots, space, sensors, wearables, planets, chips… we may not understand technology but one thing is very clear: it’s getting closer everyday and we like it that way. Learn more.

5. SOCIAL ANIMALS. It doesn't matter where and when we are. Human beings will always need community. Are we more alone than we were a few years ago? We are social animals and need interaction more and more. Technologies and apps which bring us together, or enable us to connect with people, are more successful everyday. Brands are even beginning to be part of conversations –one-to-one- or generating them –join us-. We are aiming at new segments, with new ways of coming together based on our interests or habits. Learn more.

5. SOCIAL ANIMALS.

It doesn't matter where and when we are. Human beings will always need community. Are we more alone than we were a few years ago? We are social animals and need interaction more and more. Technologies and apps which bring us together, or enable us to connect with people, are more successful everyday. Brands are even beginning to be part of conversations –one-to-one- or generating them –join us-. We are aiming at new segments, with new ways of coming together based on our interests or habits. Learn more.

6. FIX AND TELL. Solutions are the new marketing. People don’t trust institutions, or governments, but they do trust brands as agents of change. Fix and tell describes a new form of marketing; marketing in which brands become relevant again. Social matters are the most shared topics on social networks, and this is therefore one of the most authentic ways for brands to form and generate conversations. Detect a problem, fix it, and tell it. Learn more.

6. FIX AND TELL.

Solutions are the new marketing. People don’t trust institutions, or governments, but they do trust brands as agents of change. Fix and tell describes a new form of marketing; marketing in which brands become relevant again. Social matters are the most shared topics on social networks, and this is therefore one of the most authentic ways for brands to form and generate conversations. Detect a problem, fix it, and tell it. Learn more.

NOW/Conference. 

Every year we host NOW/Conferences, an event in which you will discover each year's trends, curated and presented by the NOW/ team. Subscribe to our newsletter and don't miss the next dates. Newsletter. 

now category trends.

If you are interested in a certain approach to your category, discover which innovations and trends are shaping your market, or tackling specific issues through trends, get in touch

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